Many years ago, I taught business entities – corporations, limited partnerships and limited liability companies – to American audiences put together by a wealth creation speaker.

I still remember the conversation vividly, even though it was many years ago. We were over a year into the worst recession we’d ever seen … and my husband and I were struggling to keep our small business afloat. One day our marketing partner called to say she had decided that we had to work with another company.

At this point you’ve determined why you’re in network marketing and you’ve created your goal. (See the blog post for Part 1 if you haven’t completed this task.) You’ve also decided what products and product packages you want to concentrate on. (See the blog post for Part 2 if you are still struggling with this.) Now it’s time to decide who the primary people are that you will sell these products to.

Now that you have your Why and your SMART goal, it’s time to build out your business plan with the products that you’ll be selling. If you’re a typical network marketer you may think this is odd. Aren’t you supposed to sell everything the company has to offer? Well, yes and no. It’s a matter of approach, and that takes planning.

Let’s face it – planning is not a fun activity, especially when it includes numbers. However, planning is important if you want to be successful in network marketing. Nothing happens by magic … so laying out a simple path to get you from where you are to where you want to be helps keep you on track and moving.

Do you ever wonder why the people who never know the ingredients in a product … never know how or where anything is made … can’t pronounce the name of the incredible process your product goes through to get those amazing results … are hands down the most successful distributors in your company? How can that be? The answer is simple.

I love dogs. They teach us so much about ourselves. Our dog is named Zander. He is a black Lab/Greyhound mix with a great temperament and an intense dislike for water. (Who knew anything with that much Lab in him could not like water?) Zander is pretty typical … when it’s a choice between a walk and food, he dances between the bowl and the door and finally sits down.

If you’re new to network marketing, you’re probably wondering what to lead with when you talk to people about your business … Is it the products or the opportunity? This question has been around for as long as I’ve been in network marketing … and that’s a long time.

Have you been tempted recently to give up on your dream? Are you frustrated? Angry? Just can’t seem to get any traction? Feel like you’re banging your head against a brick wall? Can’t understand why other people can make things happen but you can’t? Fed up with people saying, “I told you so”? Believe me, I get it.

Yesterday I was speaking with a person who is new to network marketing and who is trying to learn how to work the business online. She told me she had been posting about her products, but what she really wanted to talk about was the business model. Her concern was that she hadn’t achieved enough success yet for anyone to listen to her. Sound familiar?

If you want to retain the people who sign up with you, you need to see yourself as the leader of a Movement that will change people’s lives. Russell Brunson, in his latest book Expert Secrets, researched movements throughout the years and found they all have three things in common:

If you’re in Network Marketing, you’ve been told by your Upline and team members that you have to attend the company convention. If you’re an affiliate marketer, then you’ve been encouraged to attend industry events and events put on by the folks you represent.

Having built a traditional business with employees, I now believe that network marketing is one of the most exciting ways to become your own boss. It is relatively risk free, low cost, and takes less work than starting from scratch in another field.

If you’re a typical network marketer, then you’ve probably been told to put your opportunity in front of anyone and everyone. After all, you never know who’s going to be your next golden nugget. But being continuously on the hunt can be exhausting, and the constant rejection can be soul destroying.

Why Do I Need an Avatar Anyway? If you’re in any type of marketing, you’ve probably been told by the experts to describe your ideal client. Then sell to that fictional person.

At some point this has happened to all of us. Your friend calls with a great opportunity you just have to see. You need money for …. kids’ college, aging parents, retirement fund, you name it … so you agree to meet.

Does this sound familiar? You joined a network marketing team, excited to get started. Your Upline told you, “Go out on social media today and tell everyone what you’re doing.

I can remember it like it was yesterday… I opened my eyes. The summer sun was streaming through the bedroom windows onto the yellow walls. The clock face read 8 o’clock. I blinked. OMG, I am sooooo late! Then I remembered …