Wendy Byford

Many years ago, I taught business entities – corporations, limited partnerships and limited liability companies – to American audiences put together by a wealth creation speaker.

I still remember the conversation vividly, even though it was many years ago. We were over a year into the worst recession we’d ever seen … and my husband and I were struggling to keep our small business afloat. One day our marketing partner called to say she had decided that we had to work with another company.

At this point you’ve determined why you’re in network marketing and you’ve created your goal. (See the blog post for Part 1 if you haven’t completed this task.) You’ve also decided what products and product packages you want to concentrate on. (See the blog post for Part 2 if you are still struggling with this.) Now it’s time to decide who the primary people are that you will sell these products to.

Now that you have your Why and your SMART goal, it’s time to build out your business plan with the products that you’ll be selling. If you’re a typical network marketer you may think this is odd. Aren’t you supposed to sell everything the company has to offer? Well, yes and no. It’s a matter of approach, and that takes planning.

Let’s face it – planning is not a fun activity, especially when it includes numbers. However, planning is important if you want to be successful in network marketing. Nothing happens by magic … so laying out a simple path to get you from where you are to where you want to be helps keep you on track and moving.

Do you ever wonder why the people who never know the ingredients in a product … never know how or where anything is made … can’t pronounce the name of the incredible process your product goes through to get those amazing results … are hands down the most successful distributors in your company? How can that be? The answer is simple.